Einfeld to lead Eastern Shore Chamber of Commerce

Heiko Einfeld steps in to permanently lead the Eastern Shore Chamber of Commerce

Michael Finch II | mfinch@al.com By Michael Finch II | mfinch@al.com AL.com

DAPHNE, Alabama — The Eastern Shore Chamber of Commerce chose Heiko Einfeld to be its new executive director last week. After serving in an interim role, Einfeld, 53, who has worked in the tourism industry, was permanently selected for the post by a search committee.

Heiko Einfeld

He took over the role after Darrelyn Bender, the chamber’s immediate past president and chief executive, stepped down earlier this year to work with Strategic Wealth Specialists.

“Heiko’s experience as a business owner, passion for tourism, and proven track record of strategy development and implementation is critical in moving our Chamber forward,” board chairwoman said Contina Woods said in a released statement.

Einfeld, who has been a chamber member for 18 years, most recently worked as the general manager at the Holiday Inn Express in Fairhope, in which he also held a share of ownership.

Prior to moving to Baldwin County, Einfeld lead operations for Space Camp at the U.S. Space and Rocket Center in Huntsville.

He is also a board member for the Alabama Travel Council, Alabama Governor’s Conference on Tourism and the Baldwin County Education Coalition. Einfeld currently lives in south Baldwin County with his wife Dana Einfeld, who works with the Baldwin County School System.

Einfeld said he wants to focus on the opportunities to expand tourism in the three-city region that includes Daphne, Fairhope and Spanish Fort.

“What you will probably within the next 90 days is a lot of visitation, maybe some town hall meetings (so) we can get to know where we as the Eastern Shore we want to go,” Einfeld said. “And what can the chamber do to get them there?”

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